Brand Identity Landgoed Vriezenhuis

Over the past year, I had the privilege of developing the branding for Landgoed Vriezenhuis, a destination known for its rich history, natural beauty, and tranquility. With a heritage spanning 400 years, it was crucial to make careful choices that strengthened the brand without detracting from its authenticity.

My approach focused on three main elements: history, nature, and peace. These principles guided the creation of a cohesive brand identity, from designing the visual style to crafting engaging narratives and capturing the essence of the estate through photography.

The project was exceptionally rewarding, not only because of the unique and picturesque location of Landgoed Vriezenhuis but also due to the collaboration with Rene and Ruth Grevers-Klöne, who have been caretakers of the estate since 2022. Working closely with them, we ensured that the branding deeply resonated with the estate’s storied past while appealing to visitors seeking a peaceful retreat.

The result was a comprehensive brand identity that faithfully represents Landgoed Vriezenhuis, making it a distinguished destination for those interested in history, nature, and tranquility. This project underscored the importance of aligning branding efforts with the core values of the location, ensuring that every element—from visual design to textual content—contributes to a unified and compelling representation.

Overall, this project was an excellent opportunity to blend tradition with contemporary branding strategies, resulting in a refined and appealing brand for Landgoed Vriezenhuis.